Ooredoo Maldives has introduced a new feature titled “Karaa Quest” to its seasonal #OoredooKaraaFelhun digital game, expanding the interactive experience for players and strengthening community participation during Ramadan. The latest addition brings a location-based element to the annual campaign, allowing participants to explore their surroundings, discover virtual watermelons known locally as karaa, and earn points for their selected teams through the Ooredoo App. The development reflects Ooredoo Maldives’ continued focus on creating engaging digital experiences that blend entertainment, technology and social connection.
With the launch of Karaa Quest, the game now offers players a dynamic map-based experience where virtual karaa are placed across different areas according to their location. Participants can move around their communities, identify the karaa that appear on the map, and slice them to collect points. This creates a more immersive and active form of gameplay, encouraging users not only to participate digitally, but also to interact more closely with the spaces around them. By combining digital participation with real-world exploration, the feature adds a fresh layer of excitement to an already well-known Ramadan activity.
The feature also introduces a competitive territorial aspect that makes the game more strategic and visually engaging. Once a player slices a karaa, it is replaced on the map by the flag of that player’s team, marking the location as claimed territory. Each claimed area contributes to the team’s total score, creating an evolving digital competition that rewards consistent participation and teamwork. As players continue exploring and locating additional karaa, they can further increase their team’s score and expand their team’s presence across the map, adding depth to the experience and encouraging sustained engagement throughout the season.
#OoredooKaraaFelhun has grown into a popular annual digital activity among Ooredoo customers, bringing together interactive gameplay, team competition and rewards in a format that resonates strongly during Ramadan. The addition of Karaa Quest further strengthens the appeal of the campaign by introducing exploration, strategy and a greater sense of connection among participants. Friends, families and wider communities can take part in the experience, making it both a personal and collective activity that reflects the spirit of the season while embracing the possibilities of digital innovation.
The new feature can be accessed through the Ooredoo App, where users are able to join a team, slice karaa, collect points and compete for prizes. This seamless integration into the company’s digital platform makes participation accessible and convenient for users, while also reinforcing the role of mobile technology in creating meaningful seasonal engagement. Ooredoo Maldives said the initiative is part of its broader efforts to deliver digital experiences that connect communities and promote active participation through technology.
Through Karaa Quest, Ooredoo Maldives is further advancing its position as a company that combines telecommunications with innovative consumer engagement. By enhancing a familiar seasonal campaign with a more interactive and location-driven feature, the company is offering customers a distinctive Ramadan experience that is entertaining, competitive and community-focused. The initiative demonstrates how digital platforms can be used to create shared experiences that are both culturally relevant and technologically forward-looking, appealing not only to local audiences but also to global readers interested in how brands are reimagining seasonal engagement in the digital age.
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