Dhiraagu has introduced a special Eid promotion designed to make festive giving more meaningful for customers by allowing them to gift free data to friends and family while also taking part in an attractive prize campaign. Running from 20 March to 26 March, the promotion is available to both prepaid and postpaid customers through the DhiraaguApp, reinforcing the company’s continued focus on digital convenience, customer engagement, and festive connectivity during one of the most significant periods of the year.
The promotion enables customers to send data gifts to as many as five people during the campaign period, creating an added layer of generosity and shared value during Eid celebrations. By combining digital gifting with rewards, Dhiraagu is enhancing the customer experience in a way that reflects the spirit of the season, while also encouraging users to stay connected with their loved ones through the company’s services. The initiative adds further momentum to Dhiraagu’s wider Ramadan engagement efforts and highlights the company’s ability to align its promotional campaigns with cultural moments that are important to communities across the Maldives.
This Eid offer also extends the excitement of Dhiraagu’s Ramadan “Crack a Kaashi” promotion, carrying forward the same interactive and reward-based concept into the festive season. For every data gift sent, customers are given the opportunity to crack a Kaashi, creating an engaging experience that goes beyond a standard promotional offer. The continuation of this format reflects Dhiraagu’s strategy of building customer participation through gamified campaigns that offer both practical value and entertainment, while strengthening brand loyalty during high-engagement periods.
Customers receiving the data gifts also benefit from additional rewards, ensuring that the promotion creates value for both senders and recipients. Prepaid customers who receive gifts will be awarded 1GB of data each month for an entire year, with each monthly allocation remaining valid for five days. Postpaid customers, meanwhile, will receive a 24-hour bonus data pack. This dual-benefit structure broadens the appeal of the promotion and underscores Dhiraagu’s effort to deliver a more inclusive and rewarding customer proposition across its user base.
In addition to the data benefits, each gift sent under the promotion generates “Rann Tickets” for both the sender and the recipient, automatically qualifying them for a lucky draw featuring a range of premium prizes. Among the prizes on offer are an Apple MacBook Neo, a Sony ZV-E10 camera, Apple AirPods Max, an Amazon Echo Dot (5th Gen), a Nespresso CitiZ coffee machine with pods, a TTRacing Airflex chair, and a TTRacing smart desk. The line-up of prizes adds further excitement to the campaign and positions the promotion as one of Dhiraagu’s standout seasonal offerings, combining connectivity, gifting, and aspirational rewards in a single customer experience.
Customers who complete all five gifts during the promotional period can unlock a “Rann Kaashi”, which provides bonus data along with an additional 50 tickets to further improve their chances in the lucky draw. This feature adds a strong incentive for full participation and introduces an additional layer of reward for customers who actively engage with the promotion. It also reflects Dhiraagu’s broader commercial approach of encouraging repeat participation through tiered benefits and enhanced reward opportunities.
Alongside the Eid campaign, Dhiraagu is also offering a 25 percent bonus on selected prepaid add-ons until the end of March, further strengthening its value proposition for customers during the festive period. Together, these offers demonstrate the company’s commitment to delivering timely, customer-focused services that respond to seasonal demand while supporting greater digital access and engagement. For global readers, the promotion presents a clear example of how telecommunications providers in the Maldives are blending innovation, festive relevance, and customer rewards to create meaningful service experiences in an increasingly connected market.
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