Ooredoo Maldives has announced the launch of its 2026 Ramadan campaign, bringing together digital entertainment, enhanced connectivity services and charitable initiatives designed to support customers throughout the holy month. Inspired by the widely recognised Karaa Felhun game, the campaign integrates cultural familiarity with modern digital experiences, reflecting the spirit of togetherness, generosity and shared engagement that defines Ramadan for communities across the Maldives and beyond.
Central to this year’s campaign is the return of the Ooredoo Karaa Felhun game on the SuperApp, offering customers an interactive experience that blends traditional inspiration with digital participation. Players can join one of two teams, Raiy Lashkaru or Noo Lashkaru, and compete throughout Ramadan for a variety of rewards. Participants have the opportunity to win daily prizes, including telecom benefits and cash rewards, while the grand prize features a Creator Bundle valued at MVR 100,000. The bundle includes advanced content creation tools such as drones, action cameras, an iPad Air with Apple Pencil, a MacBook Air M5 and an iPhone 17 Pro, encouraging creativity and digital storytelling among users while enhancing engagement through gamified experiences.
Alongside entertainment offerings, Ooredoo Maldives has introduced significant network enhancements aimed at supporting increased digital usage during Ramadan evenings, when families and communities are more actively connected online. Selected SuperNet Unlimited packages will receive complimentary speed upgrades, with existing plans boosted from 30 Mbps to 100 Mbps, 50 Mbps to 150 Mbps, 100 Mbps to 200 Mbps, and 200 Mbps to 250 Mbps. These upgrades are designed to ensure smoother streaming, communication and online interaction during peak hours, reflecting the company’s continued investment in strengthening digital infrastructure and customer experience.
Prepaid mobile users will also benefit from specially designed Haarudhan packs available between 1:00 am and 5:00 am through the Ooredoo App, aligning with late-night Ramadan routines. The offers include a 5GB data pack priced at MVR 35 with 24-hour validity, as well as unlimited Ooredoo calls for MVR 10, providing affordable connectivity options during Suhoor hours. In addition, the newly introduced Value Share Plus package delivers 100GB of data for MVR 300 with a 10-day validity period, allocating 40GB for personal use and 60GB for sharing. The package is tailored to families and multi-device households seeking flexible and cost-effective connectivity solutions during the month.
Recognising the importance of maintaining international connections during Ramadan, Ooredoo has introduced the Borderless Pass, offering 30 international direct dialling minutes to selected destinations alongside 2GB of IMO data for MVR 45, valid for three days. The package supports communication with loved ones in Bangladesh, India, Nepal, the Philippines and Sri Lanka, strengthening cross-border family connections that remain especially meaningful during religious occasions.
To support spiritual observance, customers will have access to a complimentary Prayer Alert service that delivers SMS notifications 15 minutes before each daily prayer time, helping individuals stay connected to their religious routines amid busy schedules. The initiative reflects Ooredoo’s efforts to align digital services with the spiritual rhythms of Ramadan while enhancing everyday convenience.
Digital giving remains a key component of the campaign through Ooredoo’s m-Faisaa mobile wallet platform. From the first day of Ramadan until 6:00 am on the 28th day of Ramadan, customers can conveniently fulfil their Fitr Zakat obligations digitally. The platform also enables users to donate Iftar packs to mosques across the Greater Malé area and contribute to charitable organisations such as the Cancer Society of Maldives, Fiyavathi and the International Aid Campaign through a dedicated donation hub, promoting accessible and transparent avenues for community support.
Through this integrated Ramadan campaign, Ooredoo Maldives combines entertainment, enhanced connectivity and digital philanthropy to meet evolving customer needs during one of the most significant periods of the year. By aligning technological innovation with cultural values and community engagement, the company continues to position its services as a platform that supports both meaningful connections and social responsibility throughout the holy month.
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