The Maldives Monetary Authority has announced a nationwide competition inviting Maldivians to design the official Financial Literacy Brand Identity and Mascot for the Maldives, as part of its broader efforts to strengthen financial awareness and encourage responsible financial behaviour across the country. Through this initiative, the Authority seeks to establish a strong, unified, and easily recognizable national identity that can support long-term financial literacy programmes and enhance public understanding of key financial concepts in an engaging and meaningful way.
According to the Maldives Monetary Authority, the competition is intended to develop a complete branding system that reflects the values and objectives of financial literacy in the Maldives while remaining culturally relevant, contemporary, and inclusive. The proposed visual identity is expected to include a logo system, colour palette, typography, supporting graphic elements, and a mascot that can serve as a relatable and memorable ambassador for financial literacy initiatives. The Authority envisions this identity as an important communications tool that will help present financial education in a more accessible and appealing format for people of all ages, with particular emphasis on youth and young adults.
The competition forms part of ongoing efforts to promote stronger financial capability among the population by encouraging individuals to make informed financial decisions and adopt positive financial habits. Through the development of an official brand and mascot, the Maldives Monetary Authority aims to enhance nationwide communication on essential topics such as saving, budgeting, digital finance, financial wellbeing, and responsible money management. The mascot, in particular, is expected to play an important educational role by acting as a friendly guide that supports learning, increases public engagement, and inspires behavioural change toward smarter financial choices.
The Authority has highlighted that the creation of a unified national financial literacy identity will allow messages and learning materials to be presented with greater consistency across a wide range of platforms and outreach activities. This includes schools, community programmes, media campaigns, digital channels, educational resources, and public events. By introducing a visual system that is both familiar and adaptable, the initiative is expected to strengthen public connection with financial literacy messaging and improve the effectiveness of awareness efforts across different segments of society.
Open to all Maldivian individuals, groups, and firms, the competition provides an opportunity for local creative talent to contribute to a national initiative with long-term social and educational value. Participants are encouraged to produce designs rooted in Maldivian identity while also ensuring that the final concept remains modern, inclusive, and easily recognizable. The winning submission will be selected as the official financial literacy brand of the Maldives and will receive a cash prize of MVR 100,000.
The competition also reflects the Maldives Monetary Authority’s commitment to making financial literacy more engaging, visible, and relevant in everyday life. As financial systems continue to evolve and digital financial services become increasingly important, the need for clear, relatable, and trusted communication on money management has become more significant than ever. Through this competition, the Authority is seeking not only a visual identity, but also a lasting national symbol that can support future generations in building stronger financial understanding and confidence.
Interested participants are required to submit their entries electronically by 15:00hrs on 14 June 2026. Full competition guidelines have been made available on the Maldives Monetary Authority website.
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