Ooredoo Maldives has announced the extension of its Ramadan gaming campaign, Karaa Felhun, until 26 March, offering users across the country more time to participate in one of the season’s most engaging digital initiatives. The decision follows strong public response and sustained participation throughout Ramadan, underscoring the growing popularity of app-based experiences that combine entertainment, rewards, and interactive community engagement.
As part of the extension, Ooredoo Maldives has also introduced an important enhancement to the competition structure by opening eligibility for the Grand Prize Bundle to players from all teams. Previously, access to the top-tier prize was linked to team performance, but the revised format now allows every participant an equal opportunity to compete for the bundle valued at MVR 100,000. The change broadens access to the campaign’s most sought-after reward and strengthens the inclusive nature of the initiative, making the experience more appealing to a wider user base.
The Grand Prize Bundle includes a PlayStation 5, cash rewards, and a collection of premium gadgets, positioning it among the more substantial prize offerings featured in a local digital campaign. By curating a prize pool that blends entertainment, technology, and direct monetary value, Ooredoo has further elevated the appeal of the campaign and reinforced its strategy of creating customer experiences that are both engaging and rewarding.
Hosted on the Ooredoo App, Karaa Felhun brings together digital gameplay and location-based participation through features such as Karaa Quest. Users are encouraged to explore their surroundings, complete in-app challenges, and earn points for their respective teams, creating a dynamic experience that extends beyond conventional app interaction. This combination of gamification and real-world movement has contributed to the campaign’s strong momentum, while also highlighting the company’s ability to turn mobile connectivity into a more immersive customer experience.
In addition to the grand prize, participants continue to receive daily rewards throughout the campaign period. These include free data, cash prizes, electronics, and practical household items such as air purifiers. The availability of regular rewards has helped maintain consistent participation and has added an everyday value component to the campaign, ensuring that users at different levels of engagement continue to benefit throughout the promotional period.
Commenting on the extension, Ooredoo Maldives Chief Commercial Officer Hussain Niyaz said the decision was driven by the high level of engagement shown by users nationwide. He added that extending the opportunity for all teams to compete for the grand prize is intended to make the campaign more inclusive and enjoyable for participants across the Maldives. His remarks reflect the company’s broader commitment to ensuring that customer-focused initiatives remain accessible, relevant, and responsive to user interest.
The continued success of Karaa Felhun also highlights Ooredoo Maldives’ growing emphasis on digital engagement initiatives during Ramadan. By using app-based experiences to encourage participation and linking those experiences to meaningful incentives, the company has demonstrated how telecommunications providers can create added value beyond core services. The campaign illustrates a wider trend in the digital economy, where mobile platforms are increasingly being used to deliver interactive lifestyle experiences that strengthen brand engagement while meeting evolving customer expectations.
For global observers, the campaign presents a strong example of how digital innovation can be adapted to local culture and seasonal engagement. Through Karaa Felhun, Ooredoo Maldives has combined technology, entertainment, and customer appreciation in a format that resonates during Ramadan while reflecting the company’s forward-looking approach to digital service delivery. With the campaign now extended through 26 March and access to the grand prize expanded to all teams, Ooredoo Maldives is further reinforcing its position as a brand that values inclusivity, user engagement, and innovation in the Maldivian market.
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