Visit Maldives Corporation (VMC), in collaboration with the International Halal Tourism Organization Maldives (IHTO), participated in the Muslim Travel Show 2026 held at London’s ExCeL Centre from 7 to 8 February, reinforcing the Maldives’ strategic engagement with the rapidly growing global halal tourism market. Recognised as Europe’s leading exhibition dedicated to Muslim travel, the event brought together more than two hundred exhibitors and served as an important platform to connect with high-spending travellers, specialist tour operators, and international tourism stakeholders seeking destinations that align premium hospitality with culturally aware travel experiences.
VMC’s presence at the exhibition reflected a broader national strategy to elevate the Maldives’ standing within the halal tourism sector by strengthening destination visibility, ensuring consistent international branding, and positioning the country as a trusted and credible choice for Muslim travellers worldwide. Through direct engagement with halal-friendly travel brands, influencers, and specialist trade buyers, officials promoted the Maldives as a destination that seamlessly integrates privacy, luxury, and world-class service with an environment that is naturally aligned with Muslim-friendly travel expectations.
Discussions at the exhibition focused on priority source markets including Saudi Arabia, the United Arab Emirates, Malaysia, and European Muslim communities, while also supporting longer-term market development through alignment with international halal tourism standards promoted by IHTO. VMC highlighted the Maldives’ unique resort offerings, where secluded island settings, personalised services, and high-end accommodation provide an ideal environment for travellers seeking premium experiences, family-oriented holidays, wellness retreats, and nature-based escapes, all delivered with sensitivity to diverse cultural preferences.
The Maldives’ participation was further strengthened by the visit of the High Commissioner of the Maldives to the United Kingdom, Dr Iruthisham Adam, alongside Deputy High Commissioner Mohamed Ahmed, underscoring the government’s commitment to advancing diplomatic engagement and expanding tourism partnerships within the halal travel segment. Their presence reflected the importance placed on tourism as a key pillar of economic growth and international cooperation, particularly in emerging and high-value markets.
Officials noted that demand for the Maldives remains strong among travellers seeking exclusive island resorts, high-quality services, and authentic experiences in a safe and welcoming environment. As the sole organisation representing the Maldives at the Muslim Travel Show 2026, Visit Maldives Corporation reaffirmed its focus on maintaining the country’s prominence within the global halal tourism industry, while continuing to promote the Maldives as a premium destination that appeals to a broad international audience seeking quality, comfort, and memorable travel experiences.
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