Bank of Maldives (BML) together with American Express has launched the Experience Maldives campaign, a destination initiative created exclusively for American Express Card Members. The campaign was officially announced on Saturday with the support of the Ministry of Tourism and Environment, the Maldives Association of Tourism Industry (MATI), Visit Maldives Corporation (VMC), and the National Boating Association of Maldives (NBAM).
This two-year campaign offers Card Members exclusive privileges and curated discounts across selected resorts, liveaboards, and partner merchants throughout the Maldives. Guests can enjoy savings of 10–30% on spa treatments, water sports, and beachside dining, along with complimentary experiences such as floating breakfasts, room upgrades, and specially designed local adventures. Each offer is tailored to highlight the Maldives’ natural beauty and vibrant culture, giving visitors more reasons to extend and enrich their stay.
BML’s CEO and Managing Director, Mohamed Shareef, highlighted that the partnership reflects the bank’s commitment to enhancing visitor experiences: “The Experience Maldives initiative allows us to showcase the Maldives’ unique blend of natural wonders and cultural richness while strengthening its reputation as a premier destination for discerning travellers. These exclusive offers elevate the journey for American Express Card Members, ensuring their holiday is both premium and memorable.”
This year’s launch marks the fourth edition of the Experience Maldives campaign, following successful rollouts in 2017, 2019, and 2023. Past editions offered Card Members access to privileged services, exclusive rates, and complimentary experiences that enhanced their travel experiences. The new campaign builds on that success with expanded offerings and a stronger focus on premium guest engagement.
Travellers eager to discover the full range of privileges under this initiative can visit www.experiencemaldivesnow.com for detailed information.
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