The South Asian Travel Awards (SATA) 2025 has confirmed Hotelier Maldives and Maldives Insider as official media partners for its prestigious ninth edition, further cementing the Maldives’ position as a vital player in South Asia’s travel and hospitality industry. The partnership was formalized at a signing ceremony hosted at the iconic Hulhulé Island Hotel, a location symbolic of Maldivian hospitality excellence.
Now entering its ninth year, SATA continues to serve as a prominent platform for recognising and celebrating excellence across the region’s hospitality and tourism sectors. The inclusion of two of the Maldives’ most respected hospitality media outlets—Hotelier Maldives and Maldives Insider—will significantly amplify regional visibility and international engagement for this year’s awards program.
Elevated Recognition and Regional Impact
SATA 2025 will be held from 19th to 20th September at Cinnamon Grand Colombo in Sri Lanka. The event will bring together influential tourism leaders, hospitality professionals, investors, and stakeholders from across South Asia, including representatives from luxury resorts, airlines, tourism boards, and travel associations. This cross-border participation reflects SATA’s core mission: to strengthen ties among South Asian tourism markets and showcase world-class offerings in travel, leisure, and accommodation.
The partnership with Hotelier Maldives and Maldives Insider is expected to enhance content outreach, event coverage, and media engagement across platforms in the Maldives and throughout the South Asian region. Both publications are known for their credible reporting and insider insights on luxury hospitality, tourism trends, and resort industry developments in the Maldives—a country globally recognized for its premium resort experiences and sustainability-focused tourism model.
Strong Corporate Support Signals Confidence
This year’s awards have attracted robust corporate backing. Honda Marine returns as the Platinum Partner, underscoring the importance of marine transport and innovation in the region’s tourism sector. Gold Partners include The Hawks, Velana International Airport (VIA), and Allied Insurance Company of the Maldives, each contributing to different aspects of the tourism value chain, from logistics to aviation and risk management. Renaatus Realty, a rising name in regional property development, joins as the Silver Partner.
Hulhulé Island Hotel continues its support as the official Hospitality Partner in the Maldives, reflecting its ongoing contribution to the country’s tourism landscape, particularly in transit and corporate travel.
Regional Endorsements and International Evaluation
SATA 2025 is endorsed by major national tourism authorities including the Sri Lanka Tourism Development Authority, Nepal Tourism Board, and Visit Maldives Corporation Limited. The awards also carry the support of various national travel and hospitality associations, adding further legitimacy and regional alignment.
This year’s evaluation process was carried out by a panel of nine esteemed jury members from across the globe—including representatives from India, Sri Lanka, Bangladesh, Nepal, Bhutan, Spain, and the Maldives—ensuring a balanced and internationally informed selection process. Their expertise spans hotel management, destination marketing, sustainable tourism, and travel media.
Promoting Sustainable Growth in Tourism
According to event organisers, the growing support from media and corporate partners highlights an increasing awareness of the need for collaborative and sustainable development in the region’s tourism sector. The awards not only serve as a celebration of excellence but also foster opportunities for knowledge exchange, innovation, and long-term partnerships between nations.
As South Asia continues to rise as a travel destination of choice, initiatives such as SATA play a vital role in benchmarking quality and connecting tourism professionals across borders. With the Maldives, home to more than 170 luxury resorts, award-winning hospitality brands, and marine-based adventure offerings, actively participating through strategic partnerships and endorsements, SATA 2025 promises to further spotlight the archipelago’s world-class tourism ecosystem.
The upcoming ceremony in Colombo will be a convergence of visionaries, offering a platform to reflect on the strides made in tourism innovation and to shape the future of travel across South Asia.
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