Visit Maldives, the national tourism board operated by the Maldives Marketing and Public Relations Corporation (MMPRC), has teamed up with Liverpool Football Club to launch two thrilling competitions for football fans around the world. These exclusive contests offer participants a chance to win two tickets to the highly anticipated Premier League clash between Liverpool FC and Tottenham Hotspur, set to take place at Anfield on 27th April 2025.
For international fans, entry is available through the myLFC Fan App. To participate, fans must visit the official Visit Maldives Instagram page to unlock the contest. Upon doing so, they’ll receive 100 points, exactly what’s required to enter the prize draw. The competition closes at 12:00 BST on 18th April 2025. Entries can be submitted through this link: https://mylfc.liverpoolfc.com/store/raffles/441, and full terms and conditions, including details on free entry options, can be found at https://www.liverpoolfc.com/legal/win-2-tickets-lfc-v-tottenham-hotspur-courtesy-maldives.
In a parallel initiative designed to energize local fans, Visit Maldives has launched the “Show Your Reds” photo contest exclusively for Maldivians. Running from 13th to 18th April, the contest encourages local supporters to post a photo showcasing their passion for Liverpool FC on Instagram, Facebook, or Twitter. Eligible entries must include Liverpool FC-themed apparel, face paint, or memorabilia such as flags and posters. Posts should be tagged with #ShowYourRedsLocal and must mention both the official Liverpool FC Maldives page and Visit Maldives. While an expressive caption about what Liverpool FC means to the fan is welcome, it is not mandatory.
Only Maldivian residents are eligible to enter the local contest, and they must follow both the official Liverpool FC fan page in the Maldives and Visit Maldives. Winners will be selected based on creativity, image quality, effort, and engagement on social media. The grand prize includes two matchday tickets to the Liverpool vs Tottenham game, along with return airfare to Liverpool. Accommodation expenses are not covered. The competition is subject to standard terms and conditions.
This dual contest campaign marks yet another highlight in Visit Maldives’ dynamic global partnership with Liverpool FC. Since the partnership’s launch, the Maldives has seen an impressive social media reach of over 80 million within a single week. The previous “Win A Holiday to Maldives” contest, which debuted on 13th March via the myLFC Fan App, received over 50,000 entries and remains one of the most interactive campaigns on the platform.
As part of the broader promotional strategy, Visit Maldives benefits from extensive digital exposure across Liverpool FC’s online platforms, including rotating advertisements on Liverpoolfc.com and the official LFC App. The destination’s Instagram page also gains valuable traction thanks to direct promotions through the club’s digital ecosystem. With Liverpool FC leading the Premier League in social media engagement, boasting over 1.5 billion interactions and more than 200 million global followers, the partnership offers exceptional promotional value for the Maldives as a premier luxury destination.
Building on this momentum, Visit Maldives plans to expand its marketing efforts with a series of video shoots and commercial campaigns featuring Liverpool FC players and club legends. These activations, designed to bridge sport with tourism, will continue throughout the upcoming season and reach fans through LFC’s extensive digital network.
This collaboration creates a unique connection between football and travel, inviting fans worldwide to experience the unmatched beauty of the Maldives through the lens of their favorite club. For those inspired to visit the islands themselves, bookings and travel packages to the Maldives can be explored at https://visitmaldives.com.
Whether you’re cheering from Anfield or relaxing on the white-sand beaches of the Maldives, this initiative delivers a winning experience for fans and travelers alike.
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