The Maldives Marketing and Public Relations Corporation (MMPRC) is organizing a dedicated Tourism Insights Workshop on 20 April 2025, inviting local tourism stakeholders to engage in a strategic knowledge-sharing session focused on the future of the nation’s tourism industry. Running from 9:00 AM to 2:00 PM, the workshop will be led by Ms. Sarah Mathews, a respected tourism marketing strategist and consultant for MMPRC, who brings a wealth of international experience to the table.
This half-day session will spotlight key market developments and consumer trends that are currently influencing global travel behavior, with a particular focus on how these can be leveraged to enhance the Maldives’ standing as a preferred destination for luxury and experiential travelers. The workshop will also present MMPRC’s forward-looking vision and objectives, encompassing both immediate and long-range goals that align with the country’s broader tourism development strategy.
Participants will have the opportunity to network with peers from various sectors of the Maldivian tourism ecosystem while contributing ideas and feedback that may help refine collective industry goals. As the Maldives continues to diversify its tourism offerings and adapt to changing global dynamics, such workshops serve as valuable platforms to ensure all stakeholders remain aligned and proactive.
By hosting this workshop, MMPRC reinforces its commitment to data-driven planning, informed decision-making, and active industry participation, key pillars that support the Maldives’ ongoing efforts to remain a top-tier destination for discerning global travelers.
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