Former President of the Maldives, Maumoon Abdul Gayoom, has expressed his admiration for the tourism collaboration between Liverpool Football Club and the Maldives, describing it as a milestone initiative that aligns international recognition with the nation’s tourism aspirations. In a statement shared via his official account on X, the former president highlighted his long-standing support for Liverpool FC since the 1970s and praised President Dr Mohamed Muizzu for his instrumental role in securing this international partnership facilitating what he described as a significant step forward for the nation’s tourism sector.
Initial projections for the campaign are optimistic, with estimates suggesting the partnership could attract an additional 100,000 visitors to the Maldives and generate approximately USD 200 million in tourism revenue. The campaign began with an initial investment of USD 2.5 million, with financial assessments indicating a potential return of up to 20 times the investment annually, underscoring the strategic value of aligning with one of the world’s most iconic football clubs.
The endorsement from former President Maumoon Abdul Gayoom reflects broad national support for the initiative and highlights the unifying potential of sports in advancing the Maldives’ global tourism profile. As Visit Maldives continues to expand its reach through strategic partnerships, the collaboration with Liverpool FC marks a milestone in positioning the Maldives as not only a premier travel destination but also a forward-thinking brand committed to innovation and international engagement.
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