Dhiraagu has introduced its new football season campaign, ‘Foarin Gugumaalaa’, offering customers across the Maldives an engaging opportunity to enjoy the excitement of the game while benefiting from a wide range of rewards and prizes. The campaign was officially unveiled today during a special press conference held at Dhiraagu Head Office, where the company presented a customer-focused initiative designed to bring fans closer to the football season through added digital value, interactive experiences, and exclusive promotions.
Reflecting the energy and emotion that define football, ‘Foarin Gugumaalaa’ is inspired by the anticipation before kickoff, the thrill of every goal, and the shared excitement of supporters celebrating together. Through this campaign, Dhiraagu aims to enrich the experience of the season by giving customers more ways to stay connected to the matches they love while enjoying rewards that make each moment even more memorable. The initiative further reinforces Dhiraagu’s role in enhancing lifestyle and entertainment experiences through innovative digital offerings tailored to customer interests.
As part of the campaign, Dhiraagu has introduced three major promotions that combine entertainment, connectivity, and rewarding benefits. The first promotion, ‘Jehee Libunee’, allows customers to turn every goal scored by their favourite team into a reward. By selecting their preferred team through the ‘Jehee Libunee’ banner on the DhiraaguApp, customers will receive 1GB of free data for every single goal their chosen team scores during the promotion period. This feature creates a highly interactive experience for football followers, giving fans an added reason to celebrate every attacking moment and every successful finish on the field. At the conclusion of the promotion, the highest-ranked top player will receive the grand prize package comprising a PS5 Slim 1TB, an EA FC 26 Bundle, and a Samsung Odyssey G5 27-inch 165Hz QHD Curved Monitor, adding further excitement for participants throughout the season.
Dhiraagu has also partnered to enhance match viewing on mobile platforms through the MTV Mobile Add-On – ‘WeAre26Pass’. This promotion enables customers to watch live football action on the MTV Mobile App by Medianet by activating the ‘WeAre26’ Pass through the DhiraaguApp. Available for both prepaid and postpaid customers at MVR 275, the pass also includes an additional 3GB of data. This offering has been designed to support greater convenience and flexibility, allowing customers to follow the season closely from wherever they are while enjoying reliable access to live content and staying connected to the tournament at all times.
In addition, prepaid customers can benefit from the 25GB Foari Bonus, an exclusive seasonal data offer available with selected prepaid add-ons starting from just MVR 20. This promotion is intended to provide customers with greater value and more opportunities to remain online during the football season, whether they are streaming key moments, keeping up with updates, engaging with fellow supporters, or accessing digital content around the matches. By combining affordability with increased data access, the offer strengthens the campaign’s appeal to a broad segment of customers seeking both convenience and entertainment.
With ‘Foarin Gugumaalaa’, Dhiraagu is presenting more than a seasonal promotion; it is creating a shared digital experience that brings together connectivity, entertainment, and customer rewards under one campaign. The initiative reflects the company’s continuing commitment to delivering meaningful and enjoyable services that resonate with customers’ interests and daily lives. As football fans across the country come together to support their teams, Dhiraagu’s latest campaign is set to make the season more engaging, more connected, and more rewarding for all. Through these carefully designed offers, Dhiraagu continues to strengthen its position as a leading digital service provider that celebrates every match, every goal, and every moment alongside its customers, united through one game, one nation, and one network.
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