Dhiraagu has introduced its new ‘Bodu Eid ah Resort ah’ promotion for Eid al-Adha, giving customers across the Maldives an opportunity to celebrate the festive season with the chance to win memorable resort holiday experiences. The promotion reflects the spirit of Eid by combining the value of everyday connectivity with the excitement of leisure and travel, creating an engaging seasonal campaign that is both practical and rewarding for customers.
Timed to coincide with a period when families and friends are often planning to spend meaningful time together, the promotion offers a fresh way for customers to benefit from their regular mobile and broadband usage. By linking connectivity services with the prospect of a premium resort escape, Dhiraagu is presenting an experience that goes beyond telecommunications and connects with the lifestyle aspirations of its customers during one of the most important occasions in the Islamic calendar.
To participate in the promotion, Prepaid, Postpaid, and Fibre Broadband customers are required to activate any add-on or booster worth MVR 100 or above during the promotion period. Customers can then enrol in the campaign by clicking on the ‘Bodu Eid ah Resortah’ banner available on the DhiraaguApp. Once enrolled, eligible participants will be entered into weekly lucky draws throughout the campaign period.
Under the promotion, one winner will be selected each week, resulting in a total of three winners by the end of the campaign. Each winner will receive a resort holiday package worth USD 1,000, offering the opportunity to enjoy a high-quality leisure experience in the Maldives’ renowned hospitality sector. With resort stays widely associated with relaxation, scenic surroundings, and quality time with loved ones, the promotion adds a special dimension to Eid celebrations by giving customers the chance to turn the festive holiday into an unforgettable getaway.
The resort holiday packages are expected to appeal strongly to customers seeking moments of rest and connection during the Eid break. In a destination globally recognised for its luxury tourism and exceptional island experiences, such a reward carries strong appeal for families, couples, and groups of friends looking to enjoy the natural beauty and hospitality that Maldivian resorts are known for. The promotion therefore not only enhances customer engagement, but also reinforces the emotional value of celebrating Eid through shared experiences and lasting memories.
The ‘Bodu Eid ah Resort ah’ promotion will run from 3 May to 23 May 2026. Through this campaign, Dhiraagu aims to make everyday connectivity more meaningful by giving customers an opportunity to celebrate Eid in a more memorable way. By blending digital convenience with the promise of a premium resort experience, the company continues to position its services around customer value, seasonal relevance, and the spirit of togetherness that defines Eid al-Adha.
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