Ooredoo Maldives is entering the final phase of its nationwide #LiveUnlimited customer campaign, with the grand prize draw for an all-expenses-paid Hajj trip for two set to take place next month. Introduced as part of the company’s 20th anniversary celebrations, the campaign has been running as a long-term customer engagement initiative that combines service usage with meaningful travel rewards, reflecting Ooredoo Maldives’ continued focus on delivering value to customers across the country.
Since its launch, the #LiveUnlimited campaign has drawn strong public interest through a reward structure centered on religious travel opportunities. Throughout the promotion, Umrah trips have been awarded at regular intervals, with 19 winners selected over the course of the campaign. The final stage will see one customer receive the campaign’s top reward, a fully sponsored Hajj trip for two, marking the conclusion of one of the company’s most notable anniversary initiatives.
According to Ooredoo Maldives, eligibility for the final draw is based on customer activity over a 30-day period. Customers are required to meet a minimum spending threshold through bill payments or add-ons while also maintaining regular use of Ooredoo services such as voice calls or mobile data. The campaign has been designed to include a wide customer base, with participation open to Postpaid, Prepaid and SuperNet users, while slightly higher spending requirements apply to new customers joining during the promotional period.
With around five weeks remaining before the final draw, the campaign is expected to continue encouraging steady engagement among customers through everyday service use. By linking qualification to ongoing activity instead of one-time entry, the initiative promotes sustained participation and rewards consistent customer loyalty. This structure has helped position the campaign as more than a traditional giveaway, instead serving as a customer-focused programme that connects digital service usage with opportunities of deep personal and spiritual significance.
The #LiveUnlimited campaign also reflects Ooredoo Maldives’ broader strategy of combining telecommunications services with impactful customer engagement efforts in a highly competitive market. By offering rewards that resonate strongly with the values and aspirations of the community, the company has further strengthened its connection with customers while celebrating two decades of service in the Maldives. As the campaign approaches its conclusion, anticipation is expected to build among eligible users hoping to become the final winner of the Hajj trip for two.
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