Visit Maldives Corporation (VMC) is participating in the Eurasia Tourism & Health Expo (ETHEXPO) 2025 in Istanbul from 26 to 29 November 2025, in collaboration with the Embassy of the Republic of Maldives in Türkiye. The joint presence reinforces the Maldives’ commitment to deepening its footprint in the Turkish market and expanding its visibility across the wider Eurasian region, with a particular focus on high-value wellness, medical, and experiential travel segments.
ETHEXPO is recognised as one of Türkiye’s key tourism and health sector exhibitions, drawing exhibitors and trade visitors from more than 100 countries. By joining this specialised platform, Visit Maldives is positioning the destination directly in front of buyers and decision-makers who are actively seeking innovative products in medical tourism, wellness retreats, and experiential leisure travel. The strong alignment between health, hospitality, and lifestyle at ETHEXPO provides an ideal setting to present the Maldives’ unique proposition as a sanctuary for rest, recovery, and personalised wellbeing.
At the Maldives stand, the spotlight is firmly on the country’s luxury resort portfolio and its growing range of wellness-oriented experiences. Trade visitors and partners can learn about private island resorts that integrate spa, nutrition, and fitness into curated stay packages, along with resorts that feature overwater treatment pavilions, hydrotherapy suites, meditation decks, and yoga pavilions set against panoramic ocean views. Many Maldivian properties now combine traditional healing practices and nature-based therapies with contemporary spa treatments, creating programmes that appeal to guests seeking stress relief, rehabilitation after medical interventions, or longer-term lifestyle transformation. The emphasis on spacious villas, privacy, and a calm natural environment makes Maldivian resorts highly attractive to wellness travellers from Türkiye and Eurasia who value both clinical confidence and emotional comfort in their travel choices.
The participation also highlights the Maldives’ natural healing environments, where fresh sea air, warm climate, and tranquil lagoon settings complement professional wellness services. Resorts are increasingly designing packages that blend restorative spa journeys with gentle ocean activities, such as guided snorkelling, low-impact water sports, and mindful nature walks, offering holistic experiences that support mental and physical wellbeing. For families and multigenerational travellers, many resorts combine wellness with high-end leisure facilities, enabling guests to enjoy fine dining, cultural experiences, and children’s activities while still benefiting from personalised health and relaxation programmes.
“Türkiye is a key market with growing interest in wellness, medical, and experiential travel. ETHEXPO allows us to highlight the Maldives as more than a luxury leisure destination, presenting our natural healing environments, spa offerings, and unique ocean-inspired therapies to a wider audience,” said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation. He noted that the participation is designed to deepen engagement with regional travel trade partners and position the Maldives as a rising destination of choice for wellness tourism within the broader Eurasian market.
Throughout the fair, Visit Maldives is engaging in B2B meetings, networking sessions, and targeted discussions with tour operators, health tourism agencies, and wellness specialists from Türkiye and beyond. These interactions support the development of new partnerships for resort-focused wellness and medical tourism packages, including collaborations that connect Maldivian resorts with clinics, hospitals, and wellness centres in the region. At the same time, the delegation is using the event to gather insights on emerging consumer preferences, from demand for post-treatment recovery stays to interest in immersive, experience-led resort programmes that combine health, culture, and nature.
Participation in ETHEXPO 2025 forms part of Visit Maldives’ broader strategy to maintain strong destination visibility, build long-term trust with the travel trade, and diversify the Maldives’ tourism portfolio beyond traditional sun-and-sea holidays. By placing its resorts and wellness experiences at the forefront of its message in Istanbul, Visit Maldives is reinforcing the country’s positioning as a premier destination for relaxation, rejuvenation, and holistic wellbeing for travellers from Türkiye and the wider Eurasian region.
advertisment
advertisment
