Ooredoo Maldives, a leading telecommunications provider in the country, has marked its 20th anniversary with a solid financial performance in Q2 2025, continued digital innovation, and increased community and global engagement, further reinforcing its pivotal role in shaping the Maldives’ digital future and connectivity landscape.
For the second quarter of 2025, Ooredoo Maldives reported a net profit of MVR 167.9 million, maintaining a stable profit margin of 31.1 percent, despite a slight revenue dip. Total gross revenue for the quarter stood at MVR 539.5 million, reflecting a 1.3 percent decrease from Q1 2025 and a 0.2 percent year-on-year decline compared to Q2 2024. Nevertheless, the company’s operational efficiency was underlined by a robust increase in cash flow from operations, which surged to MVR 269.6 million, up significantly from MVR 14.4 million in Q1. This increase elevated the company’s cash reserves to MVR 1.68 billion, compared to MVR 1.52 billion at the end of March 2025. Earnings per share stood at MVR 1.15, although no new dividends were declared this quarter.
As Ooredoo celebrates two decades since its launch in the Maldives in August 2005 originally introduced as Wataniya, the company has emphasized its role not just as a service provider, but as a catalyst for national development. Over the years, Ooredoo Maldives has played a transformative role in enhancing digital infrastructure, promoting widespread connectivity, and fostering inclusive growth through technology. Its rebranding to Ooredoo in 2013 marked a new era of rapid digital expansion and strategic alignment with global innovation standards.
A key highlight of Q2 was the launch of eSIM connectivity for Apple and Samsung wearables, making Ooredoo the first provider in the Maldives to offer standalone smartwatch connectivity. This move underscores the company’s commitment to pioneering advanced lifestyle technologies that cater to evolving consumer needs. Additionally, the introduction of the “Marhaba” prepaid plan targeting expatriate workers, and the ongoing expansion of the “Smart(er) Home” broadband initiative, reflects Ooredoo’s efforts to address niche market segments while elevating day-to-day digital convenience.
Community-centric and culturally aligned campaigns continue to define Ooredoo’s brand strategy. Eid Al-Adha promotions and creative outreach initiatives such as the Star Wars-themed campaign captured widespread attention. Notably, the company attracted over 3,000 participants in the Ooredoo Fun Run held in Addu City, reinforcing its commitment to fostering community well-being and engagement.
In a milestone achievement, Ooredoo Maldives gained global media attention by organizing the world’s largest underwater panel discussion in B. Fulhadhoo, a feat that drew international interest and highlighted the Maldives’ unique geographical appeal. This innovative marketing strategy further positions the Maldives as a destination that blends natural beauty with cutting-edge digital experiences.
Strategic collaborations have also taken center stage. A key partnership with the Maldives Marketing and Public Relations Corporation (MMPRC), now operating as Visit Maldives Corporation Limited, is geared toward expanding the international reach of the “Visit Maldives” brand. By leveraging Ooredoo Group’s global customer base of over 147 million, the collaboration aims to amplify destination marketing efforts and boost inbound tourism through digital integration.
As part of its ongoing corporate social responsibility, Ooredoo Maldives has continued its nationwide engagement programs, including tree planting drives, health kit donations, and digital literacy workshops for the elderly. These initiatives reflect the company’s philosophy of sustainable, inclusive development rooted in community empowerment.
To commemorate its 20th year of service in the Maldives, Ooredoo launched several celebratory promotions under the banner “Live Unlimited”. Among them is a lucky draw campaign running every 20 days, where customers spending MVR 250 (USD 16.22) or more on any Ooredoo service become eligible to win an Umrah pilgrimage, with 19 recipients selected. A final draw will award the grand prize of a Hajj pilgrimage for two. From 2025 August 1–7, customers can also enjoy a 20 percent bonus on selected data packs. Other anniversary perks include a ‘Spin the Wheel and Win’ contest and a special M-Faisa promotion offering a 5 percent discount on Foodies purchases when paid through M-Faisa.
Ooredoo’s achievements were further recognized on the international stage. For the second consecutive year, the company was honored as “Telco of the Year – Small Markets” at the Twimbit Telecom Awards, and received the accolade of “Best Investor Relations Company Maldives 2025” from Global Banking & Finance Review.
Managing Director and CEO Khalid Hassan M.A. Al-Hamadi attributed these successes to Ooredoo’s unwavering commitment to customer satisfaction, innovation, and local empowerment. He emphasized that 90 percent of Ooredoo’s workforce is Maldivian, reflecting a deliberate strategy to support national capacity-building and technological self-sufficiency.
As the company advances into its third decade, Ooredoo Maldives continues to pair strong financial performance with a clear focus on innovation, community impact, and national development goals. With a solid foundation in place, the company is well-positioned to drive the next wave of digital transformation across the Maldives, enhancing connectivity, enriching lifestyles, and strengthening the nation’s appeal as a smart island destination for both residents and visitors.
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