Renowned actress and entrepreneur Katrina Kaif has been officially announced as the Global Brand Ambassador for Visit Maldives, marking a high-profile collaboration aimed at elevating the Maldives’ profile as a premier luxury destination among international travellers. The appointment aligns with the launch of the Visit Maldives Summer Sale Campaign, currently active in key tourism markets worldwide.
Katrina Kaif brings to the role her wide-reaching influence as a global celebrity and businesswoman. With an illustrious career in Indian cinema, numerous accolades to her name, and the prestigious Forbes Icon of Excellence award under her belt, she is widely recognised not only for her performances but also for her entrepreneurial leadership and cultural impact. Her appointment is expected to amplify international visibility for the Maldives as an aspirational holiday destination.
Expressing her enthusiasm for the collaboration, Katrina stated, “The Maldives represents the pinnacle of luxury and natural beauty, a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”
The announcement was made by the Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives. CEO and Managing Director, Mr Ibrahim Shiuree, noted: “We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past five consecutive years, especially as we initiate our Summer Sale campaign in major markets.”
The Summer Sale Campaign features a wide array of attractive travel offers, including discounts and value-added packages across a variety of accommodations, from luxury resorts and boutique guesthouses to family-friendly stays. The campaign is currently being promoted in top source markets such as the United Kingdom, Russia and the CIS region, the DACH countries (Germany, Austria, Switzerland), Italy, Poland, Spain, and India. These promotional efforts are strategically timed to boost bookings and reinforce the Maldives’ appeal as the go-to destination for summer 2025 and beyond.
With this latest initiative, Visit Maldives continues its mission to position the destination at the forefront of luxury travel, combining strategic global marketing with influential partnerships to enhance brand recognition and stimulate tourist arrivals across diverse traveller segments.
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