Ooredoo Maldives has launched its popular Karaa Felhun digital game on the Ooredoo SuperApp for Ramadan, offering customers an interactive platform that combines entertainment, community participation and rewards throughout the holy month. The initiative invites users across the Maldives to take part in a shared seasonal activity designed to enhance engagement and connection during Ramadan, while reinforcing the role of digital platforms in bringing people together through culturally familiar experiences.
Accessible through the Play Karaa Game banner on the SuperApp’s home screen, participants can join one of two teams, Raiy Lashkaru or Noo Lashkaru, and compete collectively in a virtual karaa-slicing challenge inspired by traditional Maldivian customs associated with Ramadan preparation. The gameplay centres on collaboration rather than individual competition, as every successful slice contributes to the progress of the entire team, allowing all participating players to benefit from shared achievements and rewards generated through collective participation.
Alongside in-app incentives, Ooredoo Maldives has incorporated daily prize opportunities to maintain excitement throughout the month. Each day during Ramadan, one randomly selected participant from the winning team will receive a physical prize, adding a tangible dimension to the digital experience and encouraging consistent participation among users. The structure of the game promotes daily engagement while fostering a sense of unity among players who contribute toward their team’s overall success.
The competition will culminate at the end of Ramadan with a grand prize awarded to one winner selected from the overall winning team. The prize, a technology bundle valued at MVR 100,000, includes premium consumer technology products such as drones, action cameras, smart devices and other advanced gadgets, reflecting Ooredoo’s emphasis on innovation and digital lifestyle enhancement. The grand prize offering underscores the company’s broader commitment to delivering value-driven digital experiences that extend beyond connectivity services.
Ooredoo Maldives stated that the Karaa Felhun game demonstrates its continued focus on developing engaging digital initiatives aligned with important cultural and religious occasions. By integrating traditional themes into a modern digital environment, the company aims to strengthen community interaction while showcasing how technology can support shared experiences during meaningful periods such as Ramadan. The initiative also highlights the growing importance of mobile platforms as spaces where entertainment, social interaction and customer engagement converge, providing users with accessible and inclusive experiences that resonate both locally and with global audiences observing the spirit of Ramadan.
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