Visit Maldives Highlights Destination in 10 Languages During Liverpool–Manchester United Match

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On October 19, 2025, millions of football fans around the world will have their eyes on Anfield Stadium for one of the sport’s most iconic fixtures the Premier League face-off between Liverpool FC and Manchester United. Amidst this high-stakes match, another star will shine: the Maldives. Through a strategic tourism promotion campaign by Visit Maldives Corporation, the tropical destination will be featured across the stadium’s digital landscape, reinforcing its growing presence on the global tourism stage.

The match, widely known as the “Battle of the Reds,” is scheduled to kick off at 4:30 p.m. British Summer Time (8:30 p.m. Maldives Time). This fixture consistently ranks among the most viewed sporting events globally, with broadcasts reaching over 180 countries and drawing hundreds of millions of viewers across television, streaming, and social platforms. By aligning with this event, Visit Maldives is tapping into an expansive international audience and embedding the Maldives brand into the hearts of sports fans worldwide.

As part of its ongoing partnership with Liverpool FC established earlier this year under the Official Tourist Destination agreement the Maldives’ branding will be prominently displayed throughout the stadium on LED perimeter boards and digital screens. These visuals will feature multilingual messages in ten languages: English, Arabic, Japanese, Chinese, French, German, Russian, Italian, Korean, and Dhivehi. Notably, for the first time ever, the name “Maldives” will appear in the Dhivehi script on such a large-scale international sports platform a culturally meaningful milestone that highlights both national identity and the global reach of the Maldives tourism brand.

The campaign aims to spotlight the Maldives as more than just a luxury escape showcasing its diverse travel experiences including wellness retreats, marine adventures, cultural excursions, family-friendly resorts, and sustainable tourism options. With increasing demand for meaningful and responsible travel, Visit Maldives is placing strong emphasis on the nation’s environmental stewardship, conservation initiatives, and community-based tourism experiences as core components of its global branding strategy.

“This match will be more than a sporting spectacle it’s a shared global experience. To see the Maldives represented in our native Dhivehi script on a world stage like this reflects the strength and evolution of our tourism brand,” said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation. “This partnership allows us to build deeper emotional connections with global audiences, not just through images of our islands, but through stories of identity, sustainability, and world-class experiences.”

Since the start of its collaboration with Liverpool FC, Visit Maldives has leveraged every matchday to showcase the Maldives to a diverse and passionate international fan base. The branding extends beyond the stadium to digital content, social media activations, and media coverage, offering substantial visibility and return on investment. According to industry estimates, Premier League matches like this deliver billions of impressions per season and offer unmatched advertising value for destination marketing.

By participating in one of football’s most anticipated rivalries, Visit Maldives is taking deliberate steps to diversify its source markets, attract sports enthusiasts and families, and increase brand recall among travelers seeking unique and enriching holidays. This initiative supports Visit Maldives’ broader mission to maintain the Maldives’ position as one of the world’s most desirable tourist destinations, while adapting to evolving travel trends through creative and emotionally resonant campaigns.

As anticipation builds for the Liverpool–Manchester United showdown, the Maldives is set to score high on visibility, engagement, and admiration not just as a holiday destination, but as a brand with soul, culture, and global ambition.

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